Website / ELiTE Citizen Athlete
Custom Website Design • Front-End Development
Elite Citizen Athlete is a high-performance coaching and leadership development company that helps athletes, professionals, and teams unlock their full potential. Through coaching, mentorship, workshops, and training programs, the organization empowers individuals to develop the mindset, discipline, and leadership skills needed to excel both in sport and in life.
The Project
This project involved creating a professional digital presence that reflects the energy, credibility, and impact of the Elite Citizen Athlete brand.
My work included website strategy, UX/UI design, copywriting, custom front-end development, and visual content direction.
Teaming up with the Kelowna Software team, they filmed, produced, and edited the videos showcased on ELiTE’s website. They also configured the store elements that I provided store styling updates and imagery.
The website was designed to clearly communicate the organization's services, showcase its expertise, and guide visitors toward registering for training programs, events, merch, and resources.
The result is a modern, responsive website that builds trust, strengthens the brand, and supports business growth.
What I Delivered
100% Custom Digital Product Web Design - including:
Custom content and strategy
Website design & development
UX/UI design
Information architecture
Responsive web design
Front-end development
Imagery selection & editing
Conversion-Focused Design